Bang & Olufsen team, led by Head of Global Store Design Nikolaj Bebe

London, United Kingdom


Kvadrat Acoustics solution on walls, comprising Soft Cells Ultra Broadline acoustic panels and Tracks acoustic panels upholstered with Tacti Duo 111

© Bang & Olufsen

Social sensorium

Bang & Olufsen’s modular flagship showroom on London's Bond Street integrates a Kvadrat Acoustics solution. It contributes towards shaping a pristine acoustic environment for experiencing the brand's high-tech products and fits with the concept focus on sustainable design.

Soft Cells Ultra Broadline sound absorption panels, upholstered with Tacti Duo 111, are employed on the lower ground floor to capture low-frequency sounds and deliver the 'ultimate sound experience.' The space, which features a sensorium enclosed by Kvadrat curtains, allows visitors to completely immerse themselves in Bang & Olufsen’s cutting-edge sound technology.

Upstairs, in an apartment-like setting, a Tracks acoustic panel is installed on the wall in one seamless piece to elevate aesthetic and audio quality. It is covered with Tacti Duo 111 and helps to set the stage for customers seeking to discover Bang & Olufsen’s bespoke offering and its customisation opportunities.

Kristian Teär, CEO, Bang & Olufsen: "Since 1925, Bang & Olufsen has brought magical experiences to the lives of people all over the world. We wanted to extend this feeling to our new London flagship store by becoming the destination where you can hear, see, and feel the magic of Bang & Olufsen, experience our products and unique heritage.

Overall, the Kvadrat Acoustics solution, which relies on sound absorption panels, supports the vision of a showroom that provides a compelling canvas for Bang & Olufsen’s sensuous products, sustainable design, and cultural events. In this way, it also helps to achieve the goal of creating a bridge with the local creative community.