The Reddress project was a unique collaboration between renowned Korean designer Aamu Song, the Louisiana Museum of Modern Art in Denmark and Kvadrat. It involved the creation of a huge, iconic, red dress, which formed the setting for an outdoor concert held at Louisiana.
Song created the dress using 550m of Kvadrat’s Divina fabric. The huge final structure was over 4m tall and 2m wide. It included 238 pockets, which acted as seats for the members of the audience.