The Loux series

The Loux series comprises six luxurious rugs crafted for exceptional softness, with shimmering surfaces that interact playfully with the light.

The series offers three distinct pile qualities – a smooth cut pile, a linear cut-and-loop pile, and a hand-carved relief pile – each finished with hand-bound edges or decorative fringes for a bespoke touch.

"The Loux series was designed to embody luxury through rich materiality. The luminous surfaces of the rugs engage in a constant dialogue with light, space and movement, revealing ever-changing depths of colour."

Dienke Dekker, Design Manager Rugs

Handwoven from 100% lyocell, the pile yarns are secured into a woven base with the double-back technique, creating a density of 2.7 million yarns per square metre. Twelve colours are shared across the series, inspired by the lustre of precious metals and stones. The palette ranges from cool, pearlescent tones of porcelain, silver and oyster to deeper, rich tones of brass, cedar and onyx.

Lyocell

Lyocell is a fibre produced from regenerated cellulose, a natural and renewable material typically derived from wood pulp. With its fine filament structure, lyocell’s softness resembles that of silk, while its durability ensures long-lasting beauty. Its exceptional light-reflecting quality gives textiles and rugs a distinctive lustre and dynamic surface. Lyocell absorbs and releases moisture quickly, helping regulate temperature and contributing to a comfortable interior climate.

The fibre is produced through a closed-loop system. Wood pulp is first dissolved using solvents, to create a viscous solution, which is then filtered and spun into fibres. These fibres are washed, dried and spun into yarn. More than 99% of the solvents are recovered and reused, minimising waste and conserving water.