The main area of the showroom highlights Kvadrat's core values - expertise in color and engineering and commitment to conscious design principles – while creating a compelling context for interaction with the company’s upholsteries, curtains, and rugs.
By elevating visitors and colleagues, the catwalk provides thought-provoking perspectives on art projects and exhibitions in the gallery area. One of the main purposes of the catwalk is to hang textiles into the space so that they can be experienced from several perspectives. The square form of the catwalk ties in with the intuitive choreography of the showroom, which references that Kvadrat is the Danish word for square.
"Kvadrat's name derives from the squares on gridded point paper, which were used to record textile patterns before computers. This history was important for me when designing the company's first New York Showroom."