The surface structure of July is inspired by the natural fleece of a sheep, reminiscent of the short, neat fleece of high summer, after shearing has taken place.
July is beautifully organic in its look and feel, thanks to the innovative patent-pending production process. The rug is finished using water, heat, natural soap and mechanical friction. As the pile yarns begin to felt and connect, there is no longer the need for the latex backing normally used on tufted rugs avoiding any additional use of chemicals in the backing, and potentially making the rug easier to recycle at the end of its life.
July is the result of an innovative combination of production techniques. It is tufted using a U-pile – with 12 twined yarns in every pile bundle – and has an average height of 17mm.
The final pile thickness is both random and vivid, organically shifting from one texture to another in a pattern that is unique to each rug. On the rectangular rugs the corners also have a slightly organic look, enhancing the natural expression of the design.
July is suitable for light to moderate residential and commercial use.
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Traffic Suitable for light to moderate residential and commercial use with exceptions of stairways, corridors or with the use of castors
A steel tumbler with rubber studs rolls freely in a rotating drum and wears the surface of the test samples inside of the drum. After 5.000 and 20.000 turns the sample is examined and rated by five inspectors based on the changes in its surface structure and colour.
Rugs that meet the minimum requirements of the test are rated from 21 (worst) to 23 (best) for residential use and 31 (worst) to 33 (best) for residential and commercial use.
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Fire tests ASTM D 2859/CPSC FF 1-70/FF 2-70, 16 CFR 1630 • EN 13501-1 Cfl-s1
There are differing requirements concerning the flame-retardancy of textiles dependent on the area of application, country or even region. Our textiles pass the majority of international standards and are also tested for a selection of regional requirements.
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LightFastness {{site.selectedConfiguration.lightFastness}}
ISO 105-B02
Lightfastness relates to the ability of a textile to retain its colour under light. When testing for lightfastness, samples are exposed to artificial daylight for a specified period.
The evaluation scale ranges from 1 (worst) to 8 (best). An increase of one point corresponds to a doubling of the lightfastness, i.e. the same fading takes twice as long.
- Produced in: The Netherlands
- Production method: Tufted
- Random pile thickness and structure are characteristic features of the rug surface
- Slight colour differences may occur
- Round or odd shape possible, will be calculated as a square or rectangle
- Innovative production method without adhesive backing, patent pending
- Rug underlay recommended
- Slightly organic shaped corners will occur as a result of the special production method
- Warranty: 2 years
- Production time: 6 – 9 weeks
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Product information
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Product images
Regular cleaning is important in order to keep the rug looking its best and to prolong its life. Dust and dirt wear down the rug and also reduce its fire-retardant properties.
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Stain removal
Remove stains immediately. Place a clean, wet cotton cloth and leave it on the stain until it has absorbed it. If needed, dab the stain by working from the edge of the stain inwards. Do not rub to remove the stain. Bamboo viscose Do not walk on or rub a wet bamboo viscose rug, as this will damage the structure of the yarn. It will take a few days for a bamboo rug to fully dry. Silk rugs Every stain, including plain water, should only be treated with soda water. Vinegar or tap water should never be used. We always recommend professional cleaning of the rug when necessary.
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Regular care
Kvadrat rugs are made with care to last. To make sure your rug maintains its vitality and character over a long lifetime, it helps to take good care of it. We recommend vacuum cleaning your rug at least once a week using a vacuum cleaner set to medium power without applying a brush. Always vacuum in the direction of the pile. Please also rotate the rug frequently to prevent wear and fading in the same place. Ideally, the humidity in the room where the rug is located should be around 50%. If humidity falls below 40%, we recommend spraying your rug with water to avoid the yarn to become dry and brittle.