G-Star RAW

United Kingdom


Retail space crafted from Textile Board

Denim brand G-Star RAW have used standard our Textile Board to create a pop-up in Selfridges, the department store. It forms part of the Selfridges Project Earth initiative, which seeks to showcase “the most exciting design innovation, retail concepts and thought-provoking ideas in sustainability.”

The G-Star RAW pop-up is constructed from Textile Board in denim colours. Tying in with the brand’s aim of “future-proofing denim by investing in sustainable innovation and incorporating it in everything we do”, the retail space showcases the environmental story behind the products.

To complete the experience of the retail space, a display unit, which integrates a timeline, and invites shoppers to return their jeans for a reward, reads “This pop-up is made of recycled denim.”