The Triple Folly represents the latest iteration of our long-term collaboration with Thomas Demand. The journey to the conception of The Triple Folly began when Anders Byriel, our CEO, invited the German artist Thomas Demand to design a building at our headquarters.
The building's unique design and dimensions are not a coincidence. Anders' idea when inviting Thomas was for him to design a space dedicated to an immersive conceptual artwork, and one of our first artistic collaborations: Yes But by Rosemarie Trockel.
Initially, the vision behind The Triple Folly gravitated towards the idea of tents, an archetypal textile structure. Embracing this source of inspiration, Thomas Demand investigated the history of tents and their multidimensional role in society. Over time, the initial idea morphed into the vision of a pavilion – a variety of tents traditionally used to welcome visitors to exhibitions and other events.