Mermeladaestudio | Welcome

Curated by Constance Rubini

It could be a rocket, a tipi or an igloo, depending on the user’s imagination, but in reality Welcome is an indoor playhouse for children.

The form evolved from the various childhood memories of the Mermelada partners, while Welcome’s construction design is inspired by a typical Chinese lantern. A skeletal structure of rings holds a skin composed of two colours of the Hallingdal 65 fabric. This outside structure of the house is carried by an interior pole fixed at the base and top. The base, a wooden disc padded with foam and upholstered, is lifted from the bottom through five feet.

Inside the little house is an extra surprise in the form of geometric graphics embroidered onto the fabric and transporting its occupants further into a magic world.

Mermeladaestudio is an international product design studio in Barcelona. It was co-founded by Spanish designers Juan Miguel Juarez, Laura Blasco and Alex Estévez. In their work for the studio, the trio look for the outstanding in everyday life and challenge the parameters of design. Besides designing strongly individual yet understated products, they also teach at colleges and design institutions.