Q: How did your journey at Kvadrat begin?
In 2018, we took a significant step by teaming up with Kvadrat. We decided to sell some shares to Kvadrat, kickstarting an exciting new chapter for us. Back in 2013, we founded our own company and during those years, we dedicated ourselves to growing and building it from the ground up. All the hard work paid off, and by the end of each year, we were thrilled whenever we had enough funds left to hire new team members. Over time we expanded our team, bringing on board specialists in finance, logistics, and sales. However, we reached a point where we faced challenges in maintaining the level of quality we aspired to achieve. That was when partnering with Kvadrat turned out to be a real game-changer. Working alongside knowledgeable and skilled individuals within Kvadrat, we found the opportunity to rebuild and start anew.
Q: How would you define that as a workplace?
Becoming part of Kvadrat opened a world of opportunities and introduced us to so many new people with a lot of knowledge. I feel like there is so much to learn again. When we established Kvadrat Febrik, we thought we had reached a certain point, but joining Kvadrat was like starting a new chapter. We could grow and we could learn again on a lot of different levels. Being part of a global company has its perks – I find it fascinating to stay connected with various subsidiaries worldwide. Hearing updates from South Korea, Australia, Japan, and other offices gives a refreshing perspective. I really appreciate the opportunity to meet so many new people again and rebuild our company again with all these skilled people.
Q: What is your passion and how does it fit in your current role?
You might think it is all about knits for me, but my true passion lies in textiles and everything related to them. When we founded Kvadrat Febrik, I became a specialist in knitted textiles. It has been a journey of constant challenges, seeking new solutions, exploring untapped markets, and experimenting with techniques. Knits have always been associated with fashion, while woven textiles found their way into both fashion and upholstery.
With a background in furniture (thanks to my father, a furniture designer), it felt natural to explore using knitting techniques for upholstery textiles. People thought I was crazy, saying knits were not strong enough and only suitable for sweaters and garments. But I was determined to prove them wrong. Our journey began with a collection of ten selected and stocked textiles.