We want to ensure our products are designed in accordance with the United Nations Sustainability Development Goal 12, Responsible Consumption and Production. It is estimated that design defines over 80% of all environmental impacts of a product. Hence, we are committed to making conscious decisions from the early design development phase, to the selection of materials, until the final stage of packaging our products.
A product’s circular potential is determined at the design stage. Building on our continued commitment to the longevity of our products, Kvadrat's Conscious Design Principles will guide the design direction for our brands and our production partners, while reducing our dependence on virgin materials and resources.
Our targets
We will reduce production waste intensity by 25% and 90% of remaining waste will be recycled by 2030 (baseline 2021)
We will reduce water intensity by 25% by 2030 (baseline 2022)
We will only use recycled and 100% recyclable packaging and we will phase out plastic packaging by 2030 (baseline 2023)
We will offer circular services which will generate 40% of our revenue by 2035
We will offer 100 recycled textile products which will generate 30% of our revenue by 2030
We will achieve the EU Ecolabel certification for all products that generate 90% of our textile revenue by 2030