Alfredo Häberli redesigns Kvadrat’s Milan showroom

Thirteen years after designing the Kvadrat showroom in Milan – the first chapter of a now celebrated collaboration – acclaimed designer Alfredo Häberli has recreated the space once more. His concept reflects the longstanding journey he has been on with the company, as well as Kvadrat’s evolution into a constellation of brands.

In essence, Alfredo Häberli’s design for the interior aims to create a “passe-partout” – a pure showroom space that meets the diverse requirements of the Kvadrat brand.

Alfredo Häberli: “For some time now, I have been preoccupied with the theme of precision and poetry in design; with the new Kvadrat showroom in Milan, this philosophy stands vividly in front of me.”

Characterised by an interplay of organic and orthogonal lines, the light-filled showroom now features an exhibition space that extends over both floors, including the gallery.Defining features of the showroom include an almost transparent staircase that invites visitors inside; a decorative metal railing, which emphasises the flowing shapes of the gallery; and the soft form of the suspended floor.

Finely structured shelves, a bold illuminated cabinet, curtains and carpets are centre stage while upholstered cabinet doors create a visual backbone. White walls and metal elements, together with neutral oak and grey stone floors, provide a pure backdrop for the vibrant fabrics on show.

The sensuous nature of the interior is underscored by an abundance of natural light and acoustic quality. Sound conditions are enhanced by Kvadrat Soft Cells acoustic panels while large windows that overlook the tranquil inner courtyard allow light to flood in, illuminating the colourful creations on display.