Rug weaving technology breakthrough 

In collaboration with our production partner Kvadrat Weaving, we have developed a patent-pending technique that grants us the ability to produce tufted rugs without adhesives and the requirement for a secondary backing. This production technique reduces the need for virgin materials and chemicals during production and simplifies the recycling processes at the end of the rugs’ lives. 

New dyehouse reduces water usage by 20% 

By embracing innovative production methods and the replacement of old dyeing and finishing machines, our wool production partner Innvik in Norway has achieved a 20% reduction in water usage. This reduction is primarily driven by the reuse of hot water used during the dying process for rinsing yarn. 

Wooltex drives resource efficiency and waste reduction 

On our journey to eliminate the use of virgin plastic and minimise waste, the integration of a new spinning plant at our weaving mill Wooltex has allowed us to significantly reduce our virgin packaging by 15 tonnes. Specifically, it has enabled us to reuse plastic cones, pallets, and cardboard between the weaving and spinning sites.